THE ROLE OF THE BANKING ECOSYSTEM DEVELOPMENT CONCEPT IN INCREASING THE COMPETITIVENESS OF COMMERCIAL BANKS
DOI:
https://doi.org/10.5281/zenodo.19543584Keywords:
banking ecosystem, financial market, commercial banks, competitiveness, digital banking services, fintech, digital platforms.Abstract
This article analyzes the concept of bank ecosystem development and its impact on the competitiveness
of commercial banks. Within the framework of the study, the features of the formation of banking ecosystems, the
mechanisms for integrating financial and non-financial services based on digital platforms, and their impact on the
efficiency of banks were studied. It is also scientifically substantiated that banking ecosystems play an important role in
the formation of innovative business models in the financial services market, expanding the possibilities of comprehensive
customer service, and ensuring the diversification of banking services. Based on the analysis results, scientifically based
proposals and recommendations were developed for the development of banking ecosystems and the improvement of
the infrastructure of digital banking services.
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