RAQAMLI MARKETING VA INNOVATSION TEXNOLOGIYALAR ASOSIDA EKOTIZIM SAMARADORLIGINI OSHIRISH USULLARI
DOI:
https://doi.org/10.5281/zenodo.17942357Keywords:
raqamli marketing, sun’iy intellekt, katta ma’lumotlar, IoT, blokcheyn, ekotizim samaradorligi, raqamli transformatsiya.Abstract
Maqolada raqamli marketing va innovatsion texnologiyalar asosida ekotizim samaradorligini oshirish yo‘llari
tahlil qilingan. Sun’iy intellekt, katta ma’lumotlar, IoT va blokcheyn texnologiyalari marketing jarayonlariga integratsiya
qilingan holatlar empirik dalillar bilan asoslab berilgan. Kichik va o‘rta korxonalarda raqamli transformatsiya jarayonlari
baholangan, asosiy muammolar aniqlangan va strategik tavsiyalar ishlab chiqilgan. Maqola bibliometrik va tarkibiy tahlil
usullari orqali, xalqaro ilmiy manbalarga tayangan holda yozilgan. Marketing samaradorligini oshirishda texnologik
yondashuvlarning o‘rni aniq ko‘rsatilgan
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