WAYS TO IMPROVE MARKETING SERVICES IN A FURNITURE MANUFACTURING ENTERPRISE
DOI:
https://doi.org/10.5281/zenodo.17449084Keywords:
Furniture products, consumer, assortment, service, process, price, technology.Abstract
This article examines the complexity of the furniture production process and the high impact of technology, thefact that the production of modern furniture requires sophisticated technologies, the production of new types and models
of furniture, the long-term service of consumers from the product, and the fact that consumers spend a relatively large
amount of time on the selection and purchase process of goods.
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