STRATEGIC DEVELOPMENT OF MICE TOURISM IN SPAIN: TRENDS AND IMPLICATIONS
DOI:
https://doi.org/10.5281/zenodo.17403263Keywords:
MICE tourism, Spain, strategic development, hybrid events, economic impact, market trends, infrastructure, government support, cultural appealAbstract
The article explores the strategic development of MICE (Meetings, Incentives, Conferences, and Exhibitions)
tourism in Spain, analyzing trends, geographic distribution, market segmentation, and its economic impact. Key factors
such as infrastructure advancements, government support, and cultural appeal are highlighted as drivers of growth. The
study also addresses the rise of hybrid events and the diversifcation of MICE destinations, emphasizing the industry's
contribution to the Spanish economy and its potential for further expansion.
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