IMPROVING THE MANAGEMENT MECHANISMS OF TOURISM DIVERSIFICATION THROUGH MANAGEMENT INFORMATION SYSTEMS
DOI:
https://doi.org/10.5281/zenodo.20048261Keywords:
tourism, diversification of tourism types, Management Information Systems, Digital Transformation, tourist flow, strategic management, sustainable development, investment efficiency, competitiveness, tourism portfolio.Abstract
This article analyzes the issues of improving the mechanisms for managing the diversification of tourism
types through the means of Modern Management Information Systems. The study is based on global trends in tourism,
statistics for the period 2020-2024 and the economic and strategic importance of the diversification process on the example
of national practice. Diversification of tourism types has been considered as an important factor in sustainable development,
risk reduction and increased competitiveness. Also scientifically justified is the need to manage diversification in the
context of digital transformation of tourism on the basis of a portfolio approach. The results of the study show that the
introduction of an information-based management model in the field of Tourism serves to ensure sustainable economic
growth.
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