OPTIMIZATION OF MANAGEMENT PROCESSES OF TOURISM INDUSTRIES THROUGH DIGITAL TRANSFORMATION AND INNOVATIVE TECHNOLOGIES
DOI:
https://doi.org/10.5281/zenodo.19246640Keywords:
tourism industry, digital transformation, innovative technologies, smart tourism, artificial intelligence, Big Data, IoT, electronic payments, online booking, management efficiency, data-driven management, competitiveness, sustainable development.Abstract
This article studies the theoretical and practical aspects of optimizing management processes in tourism
industries through innovative and digital technologies. The research analyzes the global changes in the tourism sector
in 2020–2024, digital transformation trends, and the impact of innovative technologies on management efficiency.
The impact of technologies such as online booking, electronic payments, mobile applications, artificial intelligence,
Big Data, IoT, and the concept of smart tourism on strategic and operational management is scientifically based. The
article highlights the formation of a data-driven management model in tourism, the importance of creating an integrated
information environment through digital platforms, and the opportunities for improving service quality, resource efficiency,
and competitiveness through innovative solutions. In addition, institutional, technological, and personnel problems in
implementing digital transformation are analyzed and proposals are developed to solve them
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