APPLICATION OF MARKETING APPROACHES AND PRINCIPLES IN THE EDUCATION SYSTEM
DOI:
https://doi.org/10.5281/zenodo.21172385Abstract
This article examines the main aspects of marketing education, its social and psychological characteristics that
determine its behavior in the market, consumer, analysis of supply and demand, search for ways to balance them, identification
of unused opportunities in the consumer market, and the specific characteristics of educational services — the main product of
the education system.
Keywords
Marketing, education system, demand, opportunity, improvement, concept, qualityReferences
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