METHODOLOGICAL PROBLEMS OF MARKETING IN FURNITURE ENTERPRISES IN THE CONTEXT OF THE IMPLEMENTATION OF THE NEW UZBEKISTAN DEVELOPMENT STRATEGY
DOI:
https://doi.org/10.5281/zenodo.18623569Keywords:
enterprise, market, marketing, pricing policy, competition, furniture products.Abstract
This article examines the main factors limiting the competitiveness of the industry, including systematic market
research, the formation of competitive advantages, the development of pricing policy, the quality of marketing as a strategic
element of enterprise management, and the methodological problems of marketing activities in furniture enterprises
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