NODAVLAT OLIY TA’LIM MUASSASALARINING TIZIMLI RIVOJLANISHIDA MARKETING FAOLIYATINING SAMARADORLIGINI OSHIRISH
DOI:
https://doi.org/10.5281/zenodo.17757060Keywords:
nodavlat oliy ta’lim muassasalari, marketing faoliyati, tizimli rivojlanish, samaradorlik, brend, raqamli marketing, abituriyentlarni jalb qilishAbstract
Ushbu maqola nodavlat oliy ta’lim muassasalarida marketing faoliyatining tizimli rivojlanishdagi o‘rni va uning
samaradorligini oshirish yo‘llarini o‘rganishga bag‘ishlangan. Maqolada marketing nazariyasi, ta’lim xizmatlari bozori
xususiyatlari hamda nodavlat oliy ta’lim muassasalarida qo‘llanilayotgan marketing strategiyalari tahlil qilinadi. Tadqiqot
jarayonida so‘rovnomalar, intervyular, SWOT-tahlil va statistik ma’lumotlardan foydalangan holda nodavlat OTMlarning
marketing faoliyatidagi kuchli va zaif tomonlari aniqlangan. Shu asosda samaradorlikni oshirish uchun brend imidjini
rivojlantirish, raqamli marketing vositalaridan keng foydalanish, abituriyentlarni jalb qilishning innovatsion usullarini tatbiq
etish kabi tavsiyalar ishlab chiqilgan. Maqola xorijiy tajribalarni o‘rganish va ularni mahalliy sharoitga moslashtirish orqali
nodavlat OTMlarning raqobatbardoshligini oshirishga qaratilgan ilmiy-amaliy hissa sifatida qimmatlidir
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