Safarov Bakhtiyor Dzhurakulovich, Kodirova Zulhumor Namazovna, Rakhmonova Zilola. WAYS TO IMPROVE THE EFFICIENCY OF USING INNOVATIVE MARKETING STRATEGIES IN RETAIL ENTERPRISES. IST [Internet]. 2025 Mar. 1 [cited 2026 May 1];1(2):43-7. Available from: https://ist-journal.uz/index.php/IST/article/view/40