SAFAROV , Bakhtiyor. DEVELOPMENT OF MODERN MARKETING APPROACHES TO CUSTOMER RELATIONSHIP MANAGEMENT IN RETAIL ENTERPRISES. Innovation Science and Technology, [S. l.], v. 2, n. 5, 2026. DOI: 10.5281/zenodo.20310182. Disponível em: https://ist-journal.uz/index.php/IST/article/view/847. Acesso em: 25 may. 2026.