UMARKHODJAYEVA ZAYNABKHON NODIRKHONOVNA. THE IMPACT OF PERSONALIZATION ON BUSINESS INDICATORS: A DATA-DRIVEN ANALYSIS. Innovation Science and Technology, [S. l.], v. 1, n. 3, p. 126–129, 2025. DOI: 10.5281/zenodo.17427781. Disponível em: https://ist-journal.uz/index.php/IST/article/view/83. Acesso em: 26 may. 2026.