NAZAROV GULOM. THE IMPORTANCE AND ROLE OF MEDIA IMAGE IN THE STRATEGIC DEVELOPMENT AND CONTEMPORARY REPUTATION OF HIGHER EDUCATION INSTITUTIONS. Innovation Science and Technology, [S. l.], v. 1, n. 2, p. 1–13, 2025. DOI: 10.5281/zenodo.17403470. Disponível em: https://ist-journal.uz/index.php/IST/article/view/33. Acesso em: 1 may. 2026.