THE EFFECT OF STABLE AND DYNAMIC PRICING ON CONSUMER BEHAVIOR
DOI:
https://doi.org/10.5281/zenodo.20138631Keywords:
pricing strategy, stable pricing, dynamic pricing, consumer behavior, price fairness, brand loyalty.Abstract
This article empirically examines the impact of stable and dynamic pricing models on consumer
behavior. The findings show that a stable pricing model strengthens consumer trust and brand loyalty, whereas
a dynamic pricing model increases short-term purchase intentions. The study substantiates the importance of
balancing long-term and short-term factors when developing a pricing strategy.
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