MODERN APPROACHES TO MANAGING INNOVATIVE ACTIVITY IN THE DIGITAL ECONOMY
DOI:
https://doi.org/10.5281/zenodo.19939538Keywords:
digital economy, innovative activity, innovation management, open innovation, dynamic capabilities, agile, platform approach, digital transformation, enterprise competitivenessAbstract
This article analyzes modern approaches to managing innovative activity in enterprises under
the conditions of the digital economy from both theoretical and practical perspectives. The study examines
classical and contemporary concepts of innovation management, including Schumpeter’s theory of innovation,
open innovation, dynamic capabilities, agile management, platform-based management, and data-driven
decision-making mechanisms. It is substantiated that the effectiveness of innovation management in the
digital economy depends on the enterprise’s technological adaptability, organizational flexibility, quality of
human capital, digital infrastructure, and market integration capacity. The paper proposes an integrated model
for improving innovation management, systematizing its structural elements, implementation stages, and
performance indicators. The findings suggest that effective innovation management in the digital economy
enhances enterprise competitiveness, market sustainability, and long-term economic efficiency
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