THE IMPACT OF DIGITAL DESTINATION IMAGE ON TOURIST SATISFACTION AND REVISIT INTENTION: EVIDENCE FROM UZBEKISTAN
DOI:
https://doi.org/10.5281/zenodo.19939739Keywords:
digital destination image, online reviews, website quality, tourist satisfaction, revisit intention, PLS-SEM, UzbekistanAbstract
The study analyzes the impact of digital destination image on tourist satisfaction and revisit
intention. Online reviews and website quality are examined as key factors. A conceptual model is developed
and empirically tested. Data were collected from international tourists. The findings show significant effects
of digital factors. Website quality emerges as the strongest predictor. Satisfaction directly influences revisit
intention. The need for digital marketing development is emphasized.
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