DIGITAL TRANSFORMATION OF THE DEVELOPMENT OF THE INSURANCE INSTITUTE
DOI:
https://doi.org/10.5281/zenodo.19939852Keywords:
insurance institution, digital transformation, InsurTech, digital economy, insurance market, digital services, risk management, Big Data, artificial intelligence, financial technologiesAbstract
This paper examines the digital transformation of the insurance institution from both theoretical and practical
perspectives. The study analyzes the impact of digital technologies (artificial intelligence, Big Data, and online platforms)
on the insurance market, focusing on service efficiency, customer interaction, and risk management processes. Based
on the analysis of market indicators for 2020–2025, a steady growth in insurance premiums, investments, and the share
of digital services has been identified. The findings demonstrate that digital transformation serves as a key driver of
insurance sector development and provide scientific conclusions and practical recommendations for further improvement
of the industry.
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