STRATEGIC DIRECTIONS FOR THE DEVELOPMENT OF EXPORTS OF PRODUCTS BASED ON ARTIFICIAL FIBERS
DOI:
https://doi.org/10.5281/zenodo.19663921Keywords:
artificial fibers, export strategy, competitiveness, value chain, cluster model, digital trade, certificationAbstract
This study examines the strategic directions for developing exports of products based on artificial fibers from
both theoretical and practical perspectives. The structure of the global artificial fiber market, key competitors, and trade
flows were analyzed. Based on value chain theory, Michael Porter’s competitive advantage model, and international
trade methodologies, a conceptual framework for shaping export strategies was developed. During the research,
strategic priorities such as improving certification systems, integrating into digital trade platforms, using cluster models,
and strengthening institutional mechanisms were identified. Special attention was given to the role of human capital,
innovative technologies, and trade diplomacy in enhancing export competitiveness. The findings of the study have
practical significance for industrial policymakers and the academic community seeking to expand the export potential of
their countries.
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