THE CONCEPT OF REGIONAL IMAGE AND ITS ECONOMIC CONTENT (THE CASE OF THE KHOREZM REGION).c
DOI:
https://doi.org/10.5281/zenodo.19606254Keywords:
regional image, place branding, economic content, Khorezm region, investment attractiveness, export potential, tourism, regional economy, cultural heritage, competitivenessAbstract
This article analyzes the concept of regional image and its economic content using the case of the Khorezm
region. The study considers regional image as an important factor affecting investment attractiveness, export potential,
tourism development, and the economic competitiveness of a territory. Based on theoretical approaches, the economic,
social, and cultural components of regional image are systematized. Using statistical indicators of the Khorezm region,
the article examines the region’s economic potential, foreign trade activity, investment dynamics, and service sector
development. The findings show that the historical and cultural heritage of the region, together with its growing economic
indicators, contributes to the formation of a positive regional image
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