DEVELOPMENT OF MARKET FACTORS TO ENSURE THE GROWTH OF THE ECONOMIC POTENTIAL OF THE ENTERPRISE (USING THE EXAMPLE OF THE SAG EXPRESS BRAND STORES)
DOI:
https://doi.org/10.5281/zenodo.19606287Keywords:
marketing analysis, sales efficiency, Fourier analysis, seasonality, demand analysis, price segmentation, sales dynamics, retail trade, marketing strategy, sales volume, economic analysis, benchmarking, econometric model, SAG EXPRESS, marketing activity.Abstract
This article examines issues related to the analysis of marketing activities of enterprises and the evaluation
of sales efficiency. The chain of branded stores "SAG EXPRESS" operating in the territory of Uzbekistan was selected
as the object of the study. The research employed marketing analysis, benchmarking, statistical and econometric
methods, particularly the Fourier analysis model. During the study, sales volumes for 2023–2024, regional distribution,
price segments, and seasonal factors were analyzed. The results made it possible to identify leading, middle, and lowperforming
segments in store operations. Additionally, price sensitivity of demand and seasonal fluctuations in sales
volumes were determined, and recommendations were developed to improve marketing strategies. The results of the
study contribute to optimizing marketing activities of retail chains and increasing sales efficiency
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