FACTORS AFFECTING THE COMPETITIVENESS OF COMPANIES.
DOI:
https://doi.org/10.5281/zenodo.19606355Keywords:
competitiveness, competitive advantage, national company, economic efficiency, innovation, management quality, marketing strategy, financial stability, investment attractiveness, market environmentAbstract
The article analyzes the main factors affecting the competitiveness of companies in our country. In particular, the
impact of internal and external environmental factors of enterprises, production efficiency, innovative activity, management
quality, marketing strategy, financial stability and the level of investment attractiveness on competitiveness is highlighted.
Scientific conclusions and practical proposals are developed to develop the activities of national companies in market
conditions and strengthen their competitive advantage
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