MANAGERIAL MECHANISMS OF CORPORATE HYBRID BUSINESS MODELS: FINTECH INTEGRATION IN E-PAYMENT SYSTEMS OF UZBEKISTAN
DOI:
https://doi.org/10.5281/zenodo.19060012Keywords:
corporate management, hybrid business models, managerial mechanisms, fintech integration, e-payment systems, resource orchestration, Uzbekistan.Abstract
The rapid expansion of electronic payment systems has significantly reshaped financial intermediation
in emerging economies. In Uzbekistan, e-payment platforms are increasingly integrating fintech services such as
digital lending, installment mechanisms, and subscription-based financial tools into their operational structures. This
transformation has led to the emergence of corporate hybrid business models that combine transaction processing with
financial intermediation functions.
While previous research has primarily focused on consumer adoption and financial inclusion outcomes, relatively limited
attention has been given to the managerial mechanisms that govern hybrid transformation at the corporate level. This
study examines how resource orchestration, corporate governance structures, operational alignment, and managerial
cognition influence the efficiency and sustainability of fintech-integrated hybrid models.
Using a mixed-methods sequential explanatory design, the research combines quantitative survey data collected
from managers of e-payment systems with qualitative interviews. The findings contribute to management theory by
demonstrating that the efficiency of hybrid business models is determined not only by technological adoption but also by
corporate-level managerial mechanisms. Furthermore, the study offers practical implications for strategic leadership and
corporate governance in transitional digital markets.
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