ISSUES OF FORMATION AND MANAGEMENT OF PRODUCT ASSORTMENT IN RETAIL ENTERPRISES
DOI:
https://doi.org/10.5281/zenodo.18333952Keywords:
product assortment, retail trade, category management, ABC-XYZ analysis, consumer behavior, artificial intelligence.Abstract
This article analyzes modern approaches to the formation and management of product assortments in retail
enterprises. The study explores consumer behavior modeling using the multinomial logit model, inventory optimization
through ABC-XYZ analysis, and the application of artificial intelligence technologies. Based on the development trends of
Uzbekistan's retail market, practical recommendations have been developed.
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