NECESSITY OF ENSURING AND INCREASING THE COMPETITIVENESS OF PLACEMENT MEANS
DOI:
https://doi.org/10.5281/zenodo.18018866Keywords:
tourism, service sector, competition, competitiveness, accommodation facilities, hotels, customers, innovation, marketing activity, demand.Abstract
The article examines the objective necessity of ensuring the competitiveness of accommodation facilities, the
main factors that contribute to their competitiveness, as well as presents the research results on innovative approaches
to enhancing competitiveness in hotel operations
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