INTEGRATED NEW MEDIA OPERATION MODEL FOR INTELLIGENT TALENT ASSESSMENT PLATFORMS: THE PATH OF QR CODE ACTIVATION AND CONTENT-DRIVEN ENGAGEMENT
DOI:
https://doi.org/10.5281/zenodo.17994022Keywords:
Intelligent Talent Assessment; New Media Operations; QR Code Activation; Content Funneling; Career Education.Abstract
Against the backdrop of the digital economy, intelligent talent assessment platforms are shifting from a "tooloriented"
to an "operation-oriented" paradigm. Based on the pilot practice of a specific platform, this paper proposes and
analyzes an integrated operational path of "new media content drainage + QR code activation." The research indicates
that this path enhances users' perceived usefulness through storytelling content and significantly lowers the barrier
to entry via the QR code mechanism, thereby markedly improving assessment activation and completion rates. The
paper constructs an operational framework of "Content Reach -> QR Code Activation -> Online Assessment -> Report
Interpretation -> Service Conversion," summarizing the model's advantages in replicability and its potential risks, such
as channel dependency and data security. Finally, it provides concrete practical recommendations for platform providers,
partner institutions, and career consultants.
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