IMPORTANT CHARACTERISTICS OF THE DEVELOPMENT OF E-COMMERCE SERVICES
DOI:
https://doi.org/10.5281/zenodo.17941365Keywords:
E-commerce services, service development, digital systems, service reliability, user interaction, service processes, digital integrationAbstract
This article examines the essential characteristics that influence the development of e-commerce services
in modern digital environments. The analysis identifies structural, technological, and interaction-based features that
shape the operational performance and quality of e-commerce service systems. The study draws on established
scientific literature and reviews widely recognized determinants such as system accessibility, service reliability, process
standardization, user interaction, operational efficiency, transparency, and digital integration. The article contributes to the
academic understanding of e-commerce services by presenting a clear conceptual framework that explains how these
core characteristics support sustainable digital service development.
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