UTILIZATION OF ARTIFICIAL INTELLIGENCE TECHNOLOGIES IN ENTERPRISE MARKETING ACTIVITIES
DOI:
https://doi.org/10.5281/zenodo.17883518Keywords:
sun’iy intellekt, marketing, raqamli transformatsiya, raqamli marketing, texnologiya, raqamli texnologiyalar, avtomatlashtirish.Abstract
Mazkur maqolada raqamli transformatsiya sharoitida korxona marketing strategiyalarini optimallashtirishda
sun’iy intellekt texnologiyalarining o‘rni va ahamiyati nazariy hamda amaliy jihatdan chuqur tahlil qilinadi. Shuningdek,
unda raqamli marketing, axborot asimmetriyasi va xulq-atvor iqtisodiyoti kabi nazariy asoslar ko‘rib chiqilib, ilg‘or
ilmiy manbalar asosida sun’iy intellektning marketingdagi transformatsion roli yoritiladi. Sun’iy intellekt texnologiyalari
yordamida korxonalar shaxsiylashtirilgan yondashuvlar, prediktiv tahlil, dinamik narx belgilash hamda real vaqt rejimidagi
qaror qabul qilish imkoniyatlariga ega bo‘lishi ta’kidlanadi.
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