METHODS AND MECHANISMS FOR STUDYING CONSUMER BEHAVIOR IN THE TOURISM MARKET
DOI:
https://doi.org/10.5281/zenodo.17883415Keywords:
tourism, consumer behavior, tourism market, research methods, primary methods, secondary methods.Abstract
This article analyzes the methods and mechanisms of studying consumer behavior in the tourism market. Primary
research methods (surveys, interviews, observation, experiments, travel diaries, digital ethnography) are examined as
effective tools for collecting original data directly from tourists. Secondary methods (statistical data analysis, marketing
reports, content analysis, comparative-historical analysis, and the use of big data) are discussed as approaches that allow
the identification of macro-level demand trends. The study demonstrates that the combination of primary and secondary
methods provides a comprehensive understanding of tourists’ motivations, preferences, and behavioral models, and
serves as a solid foundation for developing evidence-based management decisions and effective destination marketing
strategies.
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