ANALYSIS OF FACTORS INFLUENCING THE ACTIVITIES OF THE COMPANY’S SALES NETWORK
DOI:
https://doi.org/10.5281/zenodo.17757054Keywords:
brand network, sales volume, seasonality, assortment, price.Abstract
In a competitive and uncertain market environment, strengthening a company’s marketing focus and making
well-informed management decisions requires comprehensive marketing analysis. This is particularly relevant for
companies operating in the light industry sector, which is highly sensitive to fluctuations in consumer demand. Therefore,
effective product promotion necessitates the application of modern marketing analysis methods. This article analyzes the
influence of seasonality and price range on sales volume using the example of a branded carpet retail chain
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