INNOVATIVE COOPERATION AND MARKETING STRATEGIES FOR STRENGTHENING THE REGIONAL ECONOMY: THE CASE OF NAMANGAN REGION
DOI:
https://doi.org/10.5281/zenodo.17672039Keywords:
Namangan region, innovative cooperation, marketing strategy, regional development, competitiveness and sustainability.Abstract
This study explores how innovative cooperation and marketing strategies contribute to strengthening the
regional economy of Namangan, one of the most dynamic regions of Uzbekistan. Using recent statistical and empirical
data, the research highlights structural shifts in agriculture, industry and services that determine regional competitiveness.
The findings show that limited coordination among producers, suppliers and market institutions hinders the formation
of effective regional value chains. However, innovation-oriented cooperation, digital marketing and local branding
initiatives have demonstrated strong potential to enhance productivity and export capacity. The paper concludes that
fostering modern cooperative models and integrated marketing systems can become a key driver for sustainable regional
development in Namangan and similar emerging economies.
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