ENHANCING CUSTOMER LOYALTY THROUGH ECO-MARKETING STRATEGIES
DOI:
https://doi.org/10.5281/zenodo.17447641Abstract
This article analyzes effective methods of enhancing customer loyalty through eco-marketing strategies. It
substantiates that marketing approaches developed with consideration of consumers' environmental awareness can
signifcantly increase brand trust and customer retention. The study examines the impact of eco-friendly products, green
branding, and socially responsible advertising on consumer behavior and loyalty formation.
Keywords
eco-marketing, customer loyalty, green marketing, sustainability, environmental awareness, consumer behaviorReferences
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