ANALYSIS OF THE ECONOMIC EFFICIENCY AND MARKET COMPETITIVENESS OF BMB ZA’FARON BRAND PRODUCTS
DOI:
https://doi.org/10.5281/zenodo.17446790Keywords:
BMB Za’faron, saffron cultivation, economic efficiency, market competitiveness, export, agriculture.Abstract
This article analyzes the economic efficiency and market competitiveness of the “BMB Za’faron” brand products.
The research examines production volumes, quality standards, marketing strategies, and export opportunities of the
brand. Results indicate high profitability of saffron cultivation, propose ways to enhance international competitiveness,
and provide recommendations for sector development.
References
P. Kotler, K. Keller. Marketing menejmenti. – T.: Iqtisodiyot, 2012. – 816 b.
B. Yusupov. O‘zbekiston qishloq xo‘jaligi eksportini rivojlantirishning ustuvor yo‘nalishlari. – T.: TDIU, 2019. – 112 b.
A. Mahdavi Damghani, A. Koocheki, P. Rezvani Moghaddam. Agroecological and Economic Aspects of Saffron
Production. – Amsterdam: Elsevier, 2018. – 215 b.
M. Behzad, A. Imani. Economic Analysis of Saffron Production in Iran. – Tehran: Iranian Agricultural Journal, 2014. –
b.
S.R. Hashemi. Value Chain Analysis of Saffron Production in India. – New Delhi: Agricultural Management Society,
– 165 b.
M. Rustamova, S. Turaev. Qishloq xo‘jaligi tarmoqlarida raqobatbardoshlikni oshirishning ustuvor yo‘nalishlari. – T.:
TDIU, 2021. – 88 b.
E. Porter. Competitive Advantage. – New York: Free Press, 2004. – 592 b.
F. Baourakis, E. Mattas, K. Zopounidis. Marketing and Management of Food Chains. – Springer, 2009. – 320 b.
