THEORETICAL AND METHODOLOGICAL FOUNDATIONS OF DEVELOPING THE EXPORT POTENTIAL OF SMALL ENTERPRISES IN THE AGRO-INDUSTRIAL COMPLEX
DOI:
https://doi.org/10.5281/zenodo.23731314Abstract
The theoretical and methodological foundations for developing the export potential of small enterprises in the agro-industrial complex are systematized. A seven-component structure of export potential is substantiated, comprising production and technological, organizational and human resource, marketing and sales, financial and investment, information and digital, and legal sub-potentials, together with an integrating risk-related sub-potential. A systematic typology of institutional foreign market entry modes is presented, and the priority of export-based entry modes for small enterprises in the sector is substantiated. The applicability of the stage-based, network, and born-global models of internationalization is examined in relation to the specific characteristics of enterprises marketing perishable agricultural products. The findings provide a methodological foundation for the subsequent quantitative assessment of the export potential of small enterprises in the agro-industrial complex.Keywords
export potential, small entrepreneurship, agro-industrial complex, internationalization, foreign market entry modes, component structure, digital maturityReferences
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