STRATEGIC DIRECTIONS FOR ENHANCING THE COMPETITIVE POTENTIAL OF ENTERPRISES THROUGH INNOVATION- DRIVEN DEVELOPMENT
DOI:
https://doi.org/10.5281/zenodo.22834760Abstract
The article examines strategic directions for enhancing the competitive potential of enterprises through innovation-driven development. Particular attention is paid to the role of technological modernization, the digitalization of business processes, the introduction of new products and managerial solutions, and the development of human and intellectual capital. It is substantiated that a sustainable increase in enterprise competitiveness depends not only on the volume of available resources but also on the ability to transform them into innovative advantages in a timely manner.Keywords
competitive potential, competitiveness, innovation-driven development, strategic managementReferences
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