APPROACHES TO ENHANCING PRODUCTION STRATEGIES IN ENTERPRISES THROUGH INNOVATION ACTIVITIES
DOI:
https://doi.org/10.5281/zenodo.17436408Keywords:
innovation activities, production strategy, enterprise development, technological advancement, process optimization, competitiveness.Abstract
This study explores innovative approaches to improving production strategies in enterprises. By integrating
innovation activities into strategic planning, companies can achieve significant gains in productivity, efficiency, and market
competitiveness. The research utilizes a mixed-methods approach, including case studies and qualitative analysis, to
examine how innovation drives transformation in production processes. The results demonstrate a positive correlation
between innovation implementation and enterprise performance. The findings highlight best practices and suggest a
framework for innovation-driven production strategies.
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