PLATFORM MIDDLEWARE-MANAGEMENT: FROM RESOURCE CONTROL TO INTERACTION COORDINATION IN DIGITAL SERVICE ECOSYSTEMS
DOI:
https://doi.org/10.5281/zenodo.21288142Abstract
The article examines the patterns of transformation of the theoretical and methodological approaches of strategic
management in the transition from traditional linear value-added chains to multi-sided digital platform ecosystems operating
in the service sector. It substantiates the proposition that in the modern digital economy the object of strategic management
shifts from the direct control of an organization’s tangible and intangible resources to the formation and development of a
coordination layer ensuring the effective interaction of independent ecosystem participants. Based on an analysis of the
functioning of service platforms in the Republic of Uzbekistan, including the payment systems CLICK and Payme, the digital
ecosystem Uzum, and innovative companies resident in IT Park, a typology of platform ecosystems is developed and the
author’s concept of platform Middleware-management is proposed. Theoretical propositions are formulated establishing the
relationship between the aggregate transaction costs of managing the ecosystem and three key controllable parameters: the
level of algorithmization of business processes, the speed of verification of interacting participants, and the intensity of network
communications. These factors are considered as objects of subsequent quantitative and empirical assessment at further stages
of the research. The results form a conceptual and methodological basis for improving the mechanisms of strategic management
of digital service ecosystems and for developing effective instruments of their sustainable development in the context of the
digital transformation of the economy.
Keywords
strategic management, digital platform ecosystems, service sector, network effects, transaction costs, platform Middleware-management.References
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